Best Streaming Services 2026 UK: Prices and Comparison Chart
Updated: · Reading time: about 9 minutes · WaveCastUK Editorial
Netflix raised its UK prices again in September 2026, HBO Max has arrived with TNT Sports inside it, and BritBox has been folded into ITVX. If you're trying to work out which streaming services are worth paying for in the UK, this guide puts every main service side by side in pounds: what each plan costs, what it's best at, which ones show live TV, and how to pay less.
Quick answer: the best streaming services in the UK
- Best overall: Netflix, from £7.99 a month with adverts (£13.99 ad-free).
- Best value: Prime Video, included with Amazon Prime (£8.99 a month or £95 a year).
- Best for families: Disney+, from £5.99 a month.
- Best for drama: HBO Max, from £4.99 a month.
- Best free live TV: BBC iPlayer, ITVX, Channel 4 and Freely.
UK streaming prices 2026 at a glance
Ad-free plans from the main services cost between £5.99 (ITVX Premium) and £13.99 (Netflix Standard) a month; 4K tiers cost up to £20.99.
| Service | With adverts | Ad-free | Top tier (4K) | Best for |
|---|---|---|---|---|
| Netflix | £7.99 | £13.99 | £20.99 | Biggest library and originals |
| Disney+ | £5.99 | £9.99 | £14.99 | Families, Marvel, Star Wars, Pixar |
| Prime Video | £8.99 (or with Prime) | +£2.99 | included | Value, if you already use Prime |
| HBO Max | £4.99–£5.99 | £9.99 | £14.99 | HBO drama; TNT Sports add-on |
| Apple TV | – | £9.99 | included | Small but high-quality originals |
| Paramount+ | from £5.99 | higher tiers | Premium | US series, Paramount films |
| NOW Entertainment | around £8–10 | Boost add-on | – | Sky Atlantic and Sky originals, no contract |
| ITVX | free | £5.99 Premium | – | ITV shows plus the BritBox archive |
| BBC iPlayer | TV licence (£180 a year from April 2026) | BBC live and on demand | ||
Monthly prices in October 2026. Paramount+ and NOW prices vary between sources and offers; check the provider's site before subscribing.
Service by service
Netflix is still the default choice, with the largest catalogue of series, films and documentaries in the UK and a steady stream of originals. In September 2026 it raised prices: Standard with adverts went from £5.99 to £7.99, Standard to £13.99 and Premium (4K, four screens) to £20.99. Adding an extra member outside your home costs £5.99.
Disney+ combines Disney, Pixar, Marvel, Star Wars and National Geographic with Star's adult series and films. From £5.99 with adverts, it's the obvious pick for households with children.
Amazon Prime Video is included with Amazon Prime (£8.99 a month or £95 a year), which also covers free delivery. Prime Video shows adverts by default; removing them costs £2.99 a month. Through Prime Video Channels you can add other services to the same account and bill.
HBO Max brings HBO's drama library, Warner Bros. films and, since March 2026, TNT Sports as an add-on. Plans run from £4.99 with adverts to £14.99 for Premium. See our TNT Sports guide for the sport prices.
Apple TV (formerly Apple TV+) has a smaller catalogue but a high hit rate for originals, for £9.99 a month. It's also included in Apple One bundles.
Paramount+ offers Paramount films and US series from around £5.99 with adverts; it's also available through Prime Video Channels and Sky.
NOW streams Sky's channels without a contract or dish: the Entertainment membership includes Sky Atlantic and Sky originals, and the Boost add-on adds Full HD and ad-free on demand. NOW Sports and Cinema are separate memberships.
ITVX is free with adverts; ITVX Premium (£5.99) removes most adverts and now includes the BritBox archive, after the standalone BritBox UK service closed.
Which mix of services suits you?
Tell us what you like to watch and your budget, and we'll suggest the cheapest legal combination.
Which service is right for you?
- You only want one service: Netflix, for the widest range of series, films and documentaries.
- You have children: Disney+, ideally on the ad-supported plan if they watch on a shared TV.
- You already shop on Amazon: Prime Video is effectively included in what you pay for delivery.
- You love big drama series: HBO Max, plus NOW Entertainment for Sky Atlantic.
- You mostly watch UK channels: the free apps (iPlayer, ITVX, Channel 4, 5) and Freely, with ITVX Premium if adverts bother you.
- You want sport: none of the general services is enough on its own; see the sport guides below.
Streaming services with live TV
For live channels over the internet, the free broadcaster apps and Freely cover the main UK channels; NOW and Sky Stream add Sky's channels without a satellite dish.
| Service | Live channels | Cost |
|---|---|---|
| BBC iPlayer | All BBC channels live and on demand | TV licence (£180/year) |
| ITVX, Channel 4, 5 | Their channels live and on demand | Free with adverts |
| Freely | Free-to-air channels over broadband, built into many new TVs | Free (TV licence for live TV) |
| Free ad-supported channels (Samsung TV Plus, Pluto TV, Rakuten TV) | Hundreds of themed channels | Free |
| NOW | Sky Entertainment, Cinema or Sports live | Monthly memberships, no contract |
| Sky Stream | The full Sky TV service over broadband | From around £26 a month, on contract |
Remember that you need a TV licence to watch any channel live as it's broadcast, on any device, and to use BBC iPlayer at all.
What it costs to have everything
Paying for the ad-free standard plan of every major service costs around £77 a month; with the TV licence it's about £92. That's Netflix (£13.99), Disney+ (£9.99), Prime Video (£8.99), HBO Max (£9.99), Apple TV (£9.99), Paramount+ (about £9.99), NOW Entertainment (about £7.99) and ITVX Premium (£5.99), plus about £15 a month for the licence. Choosing the ad-supported plans of the five biggest services instead (Netflix, Disney+, Prime Video, HBO Max and Paramount+) brings the total down to around £34.
Five ways to pay less for streaming
- Rotate services: keep one or two at a time, watch what you want, cancel, and move to the next. All the main services let you cancel monthly.
- Accept adverts: ad tiers cost £4–6 less per service per month.
- Pay yearly: Amazon Prime at £95 a year saves about £13 compared with monthly billing; others offer annual plans too.
- Bundle: Apple One, Sky Stream with Netflix, broadband deals and Prime Video Channels can combine several services on one bill.
- Use the free apps: iPlayer, ITVX, Channel 4, 5 and Freely cover a lot of UK TV for no extra cost beyond the licence.
For sport, which isn't included in the services above, see our guides to the cheapest way to watch the Premier League, how to watch F1 in the UK and Sky Sports alternatives.
A note on "all-in-one" subscriptions. Services that sell tens of thousands of channels, including Sky, TNT and every streaming platform, for a few pounds a month don't have the rights to that content. There is no legal single subscription that includes everything; bundles from Sky, Virgin, Amazon and Apple are the closest legal option. Read more in Is IPTV legal in the UK?
Want to spend less? See free TV streaming in the UK for BBC iPlayer, ITVX, Channel 4, Channel 5 and U, and check the TV Licence rules before you cancel anything.
Frequently asked questions
What is the best streaming service in the UK?
Netflix for the biggest library, Disney+ for families, HBO Max for drama and Prime Video for value. For free live TV: iPlayer, ITVX, Channel 4 and Freely.
How much do streaming services cost in the UK in 2026?
Netflix £7.99–£20.99, Disney+ £5.99–£14.99, HBO Max £4.99–£14.99, Prime Video £8.99 a month with Prime, Apple TV £9.99 and ITVX Premium £5.99.
Which streaming services have live TV in the UK?
BBC iPlayer, ITVX, Channel 4, 5 and Freely for free-to-air channels; NOW and Sky Stream for Sky's channels.
What is the cheapest way to get several streaming services?
Rotate them, use ad-supported plans, pay annually and look at bundles such as Apple One, Sky Stream with Netflix or Prime Video Channels.
How much does it cost to have every streaming service?
Around £77 a month for the ad-free standard plans of the eight main services, or about £92 with the TV licence.
Sources and how we checked
UK prices checked in October 2026 against provider websites, news reports of price changes and UK price trackers. Where sources disagreed, we used the most recent confirmed figure and say where prices vary. We don't receive commission from any streaming service.
- Netflix UK price rise, September 2026: Nation.Cymru (PA), Advanced Television
- UK streaming prices: Snoozeit, Selectra, BroadbandPicker
- TV licence £180 from April 2026: GOV.UK
- NOW memberships: nowtv.com
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Related guides
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